How many of you attended a webinar with a mesmerizing title only to find out that the webinar was a complete waste of time or plain boring? For the first time in months, I was finally riveted by Roy Pollock’s webinar on “Beyond ADDIE: Introduction to the 6Ds of breakthrough learning.” Although I had previously read the book, I was fully engaged during the webinar. This made me ask myself: “What makes online presentations/webinars engaging?.”
What made Roy’s webinar engaging?
1. One week before the webinar, Roy (or Forthill company) sent out a job aid that would accompany the webinar. It was not a copy of the slide deck, but a learner worksheet with fill in the blanks, and key questions to guide the note-taking. For a change, I was busy taking notes and reflecting on the questions presented in the worksheet, and not passively sitting at my desk or multi-tasking.
2. Before Roy talked about each of the 6Ds, he polled the audience to gauge their previous knowledge. The data collected from the poll then guided the discussion and clarified misconceptions. Although I was viewing the webinar archive, I thought this a great technique to use with even an asynchronous audience. A few simple questions asked at the right time enabled me to reflect on my previous knowledge.
3. Roy used a lot of visuals to communicate the metaphors that he was using and clarified why he chose those particular images. One image sticks with me until this very moment: a girl learning how to ride a bike, the message being you can’t teach someone how to ride a bike by showing them a PowerPoint presentation (so true!).
4. Roy was very enthusiastic about his subject and conveyed that in his tone. His enthusiasm “rubbed off” on his listeners. I can’t remember the amount of times where online presenters almost lulled me into sleep. When you can’t see someone face, you really have to hear the person to connect with them.
5. Last but not least, Roy made his presentation very relevant to his audience drawing on concrete examples from the training and development field and added value to the listeners’ time. Unlike some presenters out there, he did not express himself in generalities and platitudes, which tend to make the listeners switch off and wonder why they tuned in to the webinar to begin with.
These are the 5 points that made Roy’s online presentation engaging.
Can you think of a presentation or webinar that was particularly engaging? Can you think of the reasons?
Interested in the webinar? : http://forthill.mobilerider.com/embed/918/53420/












